Showroom

Our showroom is located in Parma, UNESCO city for gastronomy in the middle of the so-called food valley, and is surrounded by the greenery of a country villa.
A few steps from Milan, we offer one of the most complete exhibitions on the Italian market of high-end accessories for the decoration of renowned environments.
The showroom is divided into thematic areas and product specializations, allowing the clients to set the various stages of a project in a single visit, choosing every detail.
The space has a “central stage” that is set up according to the customer and the project in progress, making every visit exclusive and unique. Displayed in our exhibitors and in our shelves a visitor can find more than 60 porcelain brands, 1,500 types of crystal glasses, modern and classic silverware, 5,000 samples of bed linen and towels, 250 vases and sculptures, 10,000 squares of fabric, wood and leather accessories with almost 2500 colour variations plus an endless range of luxury accessories of all kinds.

One stop shop

Our showroom, based on a one-of-a-kind project, grants a “one stop shop” experience, i.e. having a single reference for the supplies of accessories for both interior and exterior decor. Personal Identity handles every stage of the decoration project, from the initial analysis of the desiderata up to the final supply and the worldwide products delivery, with a constant quality control. Personal Identity has been the first company in Italy to offer a specific one stop shop service on decoration, offering a wide selection of 150 high-end brands.

Brand selection

Personal Identity is an authorized retailer of over 150 luxury brands and works with the best artisans on the market, providing the most complete range of porcelain, glassware, tableware, leather goods, linen, contemporary art objects and any other type of high-end accessory for interior and exterior decoration, displayed in the large showroom in the headquarter in Parma, Italy.
We also possess a unique expertise on the design market of bespoke objects produced through a network of excellent artisans in Italy, accurately selected throughout many years of experience and meticulous research, with dozens of unique pieces made.
Among the main brands we enumerate: Hermes Tableware, Hermes Parfums, Christofle, Lalique, Baccarat, Venini, Daum, Loro Piana, Armani Casa, Dedar, Linley, Meissen, Herend, Raynaud, Robbe & Berking, Ercuis, Haviland, Zegna, Agnona, Buccellati, Moser, Saint Louis.

Brands

Sample archive

In our showroom we have a unique archive with thousands of samples sets of wood, leather, ceramics, porcelain, textiles, noble fibers, glass, crystal, paper, curtains, carpets and architectural materials unsed to create various moodboards and combinations.
On request we are available to create customized sample sets according to the most disparate needs and deliver them in any location as needed by the client.

Bespoke

Personal Identity also possesses a unique expertise on the design market of bespoke objects produced through a network of excellent artisans in Italy, accurately selected throughout many years of experience and meticulous research, with several dozen unique pieces made.
Our working method is highly innovative and involves the client throughout the entire creative process, that is tailored to fulfil unique needs. Our “tailor-made” designers work with the customer during the design process, through four key stages: brief, design, development and delivery.
What identifies us is our ability to face any challenge and adapt our skills to the most different styles. There is no predefined “look”, simply a dedicated design ethic that recognizes the importance of bespoke pieces and craftsmanship. The design of a piece always reflects the client’s personality, the architectural qualities of the space, the environment and the way it will be used.