Recognizing the need is the primary condition for design.
Charles Eames
Designer (1907-1978)
Private residences
We work globally for extraordinary residential projects of different types, from penthouses, large apartments and palaces, seaside villas or mountain chalets, castles and historic homes, country mansions and clubhouses. Regardless of the residence type and style we bring our specialized know-how to make marvelous every detail of each project.
Based on the plans or general layout schemes of an environment, the project is carried out through a consolidated and specific proprietary working methodology in the decor field. Therefore allowing the client to have the maximum level of detail possible for each environment with the suggestions for the arrangement, the usage methods and the right amount of each element needed.
The service, based on a one-of-a-kind project grants a “one stop shop” experience, i.e. having a single reference for the supplies of accessories for both interior and exterior decor. Therefore, granting a considerable saving of time and an incomparable stylistic coordination.
Yacht and superyacht
With over 50 completed projects, we possess a long experience in the decoration and setting up of yachts and boats of all sizes, from motorboats to motor or sailing superyachts. Our know-how allows to complete the decoration project according to the function of each environment and the lifestyle of its owner. Having developed an in-depth knowledge of the yachting world, we can give the proper recommendations on the type of products to use considering the internal and external characteristics of the boat.
We usually use the drawings and general layout schemes to suggest the correct number of objects for each area. Very often it is necessary to reorder the items after a break, a damage or simply to renew the client’s needs, for this specific reason we have designed a proprietary digital inventory system where every project is kept in memory with the details of all delivered products, materials, colours, etc. Therefore, it will be easier to make reorders identical to the original products even after a long period of time.
Private aviation
Our specialized service for the supply of loose equipment for private planes and helicopters, has the aim to obtain a more comfortable and elegant environment, harmonized and in line with the distinctive design of each aircraft. Through our specialist decoration service, we add the finishing touch to the environments, using items created and designed specifically for in-flight use. We want to add functionality, distinctiveness, elegance to the cabin and comfort for the passengers on board. In this field we are often called to create high-quality bespoke objects produced through a network of excellent artisans in Italy, selected during many years of experience and research, with several dozens of unique pieces made.
Automotive
An additional area of specialization, unique on the market, concerns the interior decoration of cars. We provide the finishing touches to the environment, using items specifically created and designed for on board-use to add elegance and at the same time functionality and comfort for the passengers. In this field we are often called to create high-quality bespoke objects produced through a network of skilled artisans selected over many years of experience and meticulous research, with different installations made. We offer a wide range of products: from the silver glasses and bottles tailored for the front and rear compartment, comfort cushions for the rear seats, cashmere plaid and blankets, document cases in fine leather, boxes and retractable containers tailor-made for cigars, sweets, confetti or other items to be placed in the glove compartment, sets of special boxes for the transport of specific accessories for the trunk compartment.
Luxury van and motorhomes
We have explored a new area of specialization, unique on the market: the supply of luxury products and accessories for the decoration of motorhomes and luxury vans. In recent years, this type of vehicle has undergone a significant development, with the creation of actual luxury apartments on wheels adhibited not only for travel and tourism but also as hospitality for sportsmen and celebrities.
We provide the finishing touches to the interior, using items specifically created and designed for on board-use to add elegance and at the same time functionality and comfort for the passengers. In this field we are often called to create high-quality bespoke objects produced through a network of skilled artisans selected over many years of experience and meticulous research, with different installations made.
Corporate offices
We have 20 years of specific experience in the setting up of executive and representative offices. To the present day we have completed over 100 projects of this type, providing the final touches to work environments, adding functionality, distinctiveness and elegance. Our approach is designed to suit any style desired by the client and we can work either directly with the property or the contract manager or with professional figures such as interior designers or architects.
The importance of a pleasant office or an impeccable reception area is evident now more than ever, not only for reasons related to visual impact, but also in terms of productivity. In addition, the aesthetic appeal of reception areas or conference rooms plays a key role in terms of corporate image, helping to maximise the possibility of success and to represent the business values in the best way.
Architects and interior designers
We have been working for years side by side with professional figures such as architects, interior designers and furniture stores bringing our specific know-how and supporting them as operational partners for any project. Our goal is to give their clients an excellent service in its entirety, adding our expertise dedicated to complements and accessories. For both the client and his professionals is very convenient to interface with us, having a sole interlocutor to manage the supplies of dozens of different brands.
Moreover, we put at disposal our showroom, located in Parma, a UNESCO city for gastronomy in the middle of the so-called food valley. In Parma, a few steps from Milan, we offer one of the most complete exhibitions on the Italian market of high-end accessories for the decoration of prestigious environments.
The showroom is divided into various thematic areas and product specializations, allowing the clients to set the various stages of a project in a single visit, choosing every detail.
The space has a “central stage” that is set up according to the customer and the project in progress, making every visit exclusive and unique. Displayed in our exhibitors and in our shelves, you can find more than 60 porcelain brands, 1,500 types of crystal glasses, modern and classic silverware, 5,000 samples of bed linen and towels, 250 vases and sculptures, 10,000 squares of fabric, wood and leather accessories with almost 2500 colour variations plus an endless range of luxury accessories of all kinds.
Shipyards, fleet management company, real estate developers
We work frequently with professional operators such as shipyards, fleet management companies or real estate developers offering our specific know-how to their clients and supporting them as operating partners to add value with our expertise dedicated to high-end complements and accessories. In this instance it is definitely convenient to have a single interlocutor to manage the supply of dozens of different brands.
We always put at disposal our showroom, located in Parma a few steps from Milan, where you will find one of the most complete collections of decor accessories samples. Additionally our internal stylist team is available to unpack and place the items ordered directly in the final locations all over the world. The same service can also be carried out directly with the client or in collaboration with professional figures as interior designers or architects.
Personal Identity has a proprietary digital inventory system where every project is kept in memory with the details of all delivered products, materials, colours, etc. Thereby it will be easier even after a long period of time to make reorders identical to the original products.
Masters, crew, domestic personnel
We are available to work with the masters, the crew or the domestic staff offering our specific know-how and supporting them as operational partners to add value with our expertise dedicated to high-end accessories. In this instance it is definitely convenient to have a single interlocutor to manage the supply of dozens of different brands. Our internal stylist team offers an additional service, being available to unpack and place the items ordered directly in the final locations, all over the world. We also offer an ultrafast delivery service that allows the shipping of one or more products or a spare part, directly at home or on board of a yacht or at the airport with a timing of one or two days. Very often it is necessary to reorder the products after a break, a damage or to renew the client’s need. Personal Identity has a proprietary digital inventory system where every project is kept in memory with the details of all delivered products, materials, colours, etc. Thereby it will be easier even after a long period of time to make reorders identical to the original products.
Baby and kids
We have a special division dedicated to the decoration of environments for children such as playroom, nursery, bedrooms, study rooms, outdoor play houses and many more. Working directly with the parents, the house manager or the family office, the interior designer or the architect, our approach suits to meet any style desired by the client, providing a series of specific proposal for the world of children. Our showroom offers an area dedicated to the décor for children and allows clients a “one stop shop” experience”, i.e. having a single reference for the supplies of accessories and furnishing complements.
We offer a wide selection of children’s specific porcelain services, children’s cutlery, cashmere plaid and blankets or other noble fibres, silverware, leather and wood toys, pads with dedicated fabrics, bed linen and towels. Personal Identity also possesses a unique expertise on the design market of bespoke objects produced through a network of excellent artisans in Italy, accurately selected throughout many years of experience and meticulous research, with several dozen unique pieces made.
Representative gifts
We offer our exceptional expertise on high-end accessories also for what concerns special gifts or representative gifts. Personal Identity is an authorized retailer of over 150 luxury brands and works with the best artisans on the market, providing the most complete range of porcelain, glassware, tableware, leather goods, linen, contemporary art objects and any other type of high-end accessory for interior and exterior decoration, displayed in the large showroom in the headquarter in Parma, Italy.
We also possess a unique expertise on the design market of bespoke objects produced through a network of excellent artisans in Italy, accurately selected throughout many years of experience and meticulous research, with dozens of unique pieces made.
Among the main brands we enumerate: Hermes Tableware, Hermes Parfums, Christofle, Lalique, Baccarat, Venini, Daum, Loro Piana, Armani Casa, Dedar, Daum, Linley, Meissen, Herend, Raynaud, Robbe & Berking, Ercuis, Haviland, Zegna, Agnona, Buccellati, Moser, Saint Louis.